How we filled a Palm Jumeirah gym's free week
153 qualified leads in 13 days at AED 9 each, plus 33 more people asking about memberships and intro passes, from a dedicated landing page and Meta ads for Chalk Training Ground's Open Conditioning Week.
Figures as of 16 September 2026
153
Qualified leads
AED 9
Cost per lead
2.9%
Meta CTR
15 days
Ads live
Plus 33 more people asking about memberships, intro passes, and general training.
Live campaign: Open Conditioning Week at Chalk Training Ground
THE NUMBERS
QUALIFIED LEADS BY DAY.
Ads wrapped on the morning of 16 Sep.
YOUR TURN
WANT RESULTS LIKE THESE?
Page, ads, WhatsApp. We can run the same play for your business. Book a call and we will tell you if it is a fit.
BOOK A CALL- 01
Meta ads
Instagram and Facebook, aimed at people near the Palm and across Dubai
- 02
Campaign page
a page built just for the free week
- 03
WhatsApp
they tap Book Your Free Week, leave name and phone
- 04
Coach chat
WhatsApp opens to the gym, ready to book
THE BRIEF
THE OFFER.
Chalk Training Ground is a gym on the Palm Jumeirah. Open Conditioning Week is 14 to 20 September 2026: four free sessions (strength, cardio, endurance, technique) plus a free health screening. Open to every level. The brief was simple. Get people on the floor that week.
WHAT WE BUILT
THE PAGE.
We built a page just for the week, not a generic homepage. Film from the gym, the four sessions, one button: Book Your Free Week. That button opens a short WhatsApp form (name, phone, the offer), then takes them straight into a chat with the gym. The ads, the page, and the message all say the same thing. The campaign page is still live.
THE ADS
HOW WE GOT THEM THERE.
From 2 September to the morning of 16 September we ran Instagram and Facebook ads. Real footage from the gym, not stock. The free week and the dates are in the ad, so people already know what they are clicking. They land on the campaign page, fill in WhatsApp, and talk to a coach.
THE NUMBERS
RESULTS SO FAR.
As of 16 September 2026, with the free week underway and ads wrapped that morning: 153 people booked the free week at AED 9 each, from 15 days of ads (2.9% of people who saw the ad clicked it). On top of that, another 33 people got in touch about memberships, intro passes, and general training. Same ads. Extra interest.
THE LESSON
WHY IT WORKED.
A free week with a real end date gives people a reason to act now. The page matches the ad, so they do not bounce. Dubai gyms close on WhatsApp, so that is where we sent them. The gym sees the lead and can reply in minutes.
LET'S TALK.
Ready to see results like these for your brand? Tell us about your project and we'll come back with a clear plan and honest advice.