EST. 2018 — DUBAI, UAE
WE ASK:
What is the culture?
Traditional agencies ask: what is the brief? We ask something different. Because understanding culture is what separates campaigns that go viral from campaigns that go nowhere.
OUR STORY
BORN IN DUBAI.
BUILT FOR THE WORLD.
Grassroots Creative Agency was founded in 2018 with a simple belief: that the best marketing doesn't feel like marketing. It feels like culture. Like something worth sharing.
We started as a scrappy team of creatives and strategists who were tired of seeing brands play it safe. Dubai deserved bolder. Its audience — one of the most diverse, digitally-savvy populations on the planet — demanded more.
Today, we're a full-service creative agency managing social media, paid advertising, content creation, and web design for some of the region's most ambitious brands. From Warner Bros. to homegrown startups, our clients trust us to turn strategy into measurable growth. But our ethos hasn't changed: data-led, creatively charged, and unapologetically bold.
6+
YEARS IN DUBAI
AED 1.8M+
Client Revenue Generated
22x
Highest ROAS Achieved
AED 60
Lowest Cost Per Lead
6+
Years in Dubai
WHAT WE STAND FOR
OUR VALUES
01
Data First
Every decision is backed by numbers. We don't guess — we test, measure, and optimise.
02
Culture Obsessed
We don't just follow trends. We understand the culture that creates them.
03
Radical Honesty
We tell you what you need to hear, not what you want to hear. That's how we build trust.
04
Unapologetically Bold
Safe content gets ignored. We create work that demands attention.
THE PEOPLE
MEET THE TEAM
Harvey
🏴Chief Pupper Officer
