PPC MANAGEMENT IN THE UAE
Running PPC campaigns across the entire UAE requires a nuanced, multi-emirate approach. Each emirate has distinct audience behaviours, competition levels, and market dynamics. Our nationwide PPC management builds separate campaign structures for each region while maintaining a unified strategy — ensuring consistent brand messaging with locally optimised targeting, bids, and creative.
GET A FREE CONSULTATIONTHE UAE MARKET
WHY UAE MATTERS.
The UAE is one of the most digitally mature markets in the Middle East, with a population of 10 million and internet penetration exceeding 99%. The country's seven emirates each offer distinct market dynamics, from Dubai's fast-paced commercial environment to Abu Dhabi's institutional market and the Northern Emirates' emerging opportunities. For brands operating nationally, a unified digital strategy with localised execution across emirates delivers the strongest results.
99%+ internet penetration across all seven emirates
11.5M active social media users nationwide
AED 22B+ annual e-commerce market size
KEY INDUSTRIES
LOCAL CHALLENGES
WHAT MAKES UAE DIFFERENT.
Vastly different CPC rates and competition levels across emirates requiring separate bid strategies
Diverse audience demographics — expats from 200+ nationalities with different purchasing behaviours
Complex attribution when campaigns run across multiple regions and platforms simultaneously
Balancing national brand consistency with localised ad copy and landing page experiences
WHAT WE DELIVER
PPC MANAGEMENT SERVICES.
Google Ads Management
Meta Ads (Facebook & Instagram)
TikTok & Snapchat Ads
Landing Page Optimisation
Retargeting & Remarketing
Monthly Reporting & Strategy
4.2x
Average ROAS across client accounts
38%
Average reduction in cost per lead
AED 12M+
Ad spend managed annually
HOW WE WORK
OUR PROCESS.
Audit existing campaigns and competitors to identify quick wins and wasted spend
Build campaign architecture with granular audience segments and conversion tracking
Launch campaigns with A/B testing across creatives, copy, and audiences
Optimise weekly based on performance data — scaling winners, cutting losers
Report monthly with clear ROI metrics and strategic recommendations
CASE STUDY
REAL RESULTS.
E-commerce
E-commerce Fashion Brand
Restructured Meta and Google campaigns with full-funnel targeting, reducing CPA by 42% while scaling monthly spend from AED 15K to AED 60K.
5.1x ROAS in 90 days
FAQs
QUESTIONS ABOUT PPC MANAGEMENT IN THE UAE.
How do you structure PPC campaigns across the entire UAE?
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We build separate campaign groups for each major emirate (Dubai, Abu Dhabi, Sharjah) with shared assets but independent budgets, bids, and geo-targeting. This lets us optimise performance for each region independently.
Which PPC platform works best for UAE-wide campaigns?
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Google Ads is the strongest for UAE-wide reach due to its geo-targeting capabilities. Meta Ads are excellent for awareness and retargeting. We typically recommend a multi-platform approach for national coverage.
Can you run PPC in both English and Arabic across the UAE?
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Yes. We run bilingual campaigns with dedicated ad groups, keywords, and landing pages for each language. Arabic campaigns are particularly effective in Abu Dhabi and the Northern Emirates.
OTHER LOCATIONS
PPC MANAGEMENT ELSEWHERE.
LET'S TALK.
Ready to grow your business in the UAE? Get in touch for a free consultation and honest advice.
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