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PPC MANAGEMENT IN DUBAI

Dubai's advertising market is one of the most competitive in the Middle East. With thousands of businesses bidding on the same keywords across Google and Meta, cost-per-click rates are significantly higher than regional averages. Our PPC management in Dubai is built around maximising every dirham — using granular audience targeting, advanced bidding strategies, and continuous creative testing to deliver ROAS that justifies the spend.

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THE DUBAI MARKET

WHY DUBAI MATTERS.

Dubai is the commercial capital of the Middle East and home to over 40,000 active businesses competing for attention in one of the world's most digitally connected cities. With internet penetration above 99% and social media usage among the highest globally, Dubai's market demands sophisticated digital marketing to cut through the noise. The city's rapid growth across tourism, real estate, finance, and e-commerce makes it a high-stakes, high-reward environment for brands willing to invest in performance-driven marketing.

99% internet penetration rate across the emirate

10.7M+ social media users in the wider Dubai metro

78% of consumers research online before purchasing locally

KEY INDUSTRIES

Real Estate & PropertyTourism & HospitalityE-commerce & RetailFinancial ServicesF&B & Restaurant Chains

LOCAL CHALLENGES

WHAT MAKES DUBAI DIFFERENT.

01

High CPC rates driven by intense competition across key industries like real estate, F&B, and retail

02

Multilingual audience targeting — campaigns need to perform in English, Arabic, and often Hindi or Urdu

03

Seasonal demand spikes during Ramadan, DSF, and GITEX requiring rapid budget reallocation

04

Attribution complexity with multi-touchpoint customer journeys across online and offline channels

WHAT WE DELIVER

PPC MANAGEMENT SERVICES.

Google Ads Management

Meta Ads (Facebook & Instagram)

TikTok & Snapchat Ads

Landing Page Optimisation

Retargeting & Remarketing

Monthly Reporting & Strategy

4.2x

Average ROAS across client accounts

38%

Average reduction in cost per lead

AED 12M+

Ad spend managed annually

HOW WE WORK

OUR PROCESS.

01

Audit existing campaigns and competitors to identify quick wins and wasted spend

02

Build campaign architecture with granular audience segments and conversion tracking

03

Launch campaigns with A/B testing across creatives, copy, and audiences

04

Optimise weekly based on performance data — scaling winners, cutting losers

05

Report monthly with clear ROI metrics and strategic recommendations

CASE STUDY

REAL RESULTS.

E-commerce

E-commerce Fashion Brand

Restructured Meta and Google campaigns with full-funnel targeting, reducing CPA by 42% while scaling monthly spend from AED 15K to AED 60K.

5.1x ROAS in 90 days

FAQs

QUESTIONS ABOUT PPC MANAGEMENT IN DUBAI.

How much does PPC cost in Dubai?

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Average cost-per-click in Dubai ranges from AED 2–15 depending on industry. Real estate and finance tend to be the most expensive. We recommend a minimum monthly ad spend of AED 5,000 to gather enough data for meaningful optimisation.

Do you manage Arabic PPC campaigns in Dubai?

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Yes. We run bilingual campaigns across Google and Meta with separate ad groups for English and Arabic audiences, including Arabic landing pages and culturally adapted creative.

Which industries do you manage PPC for in Dubai?

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We manage PPC campaigns across real estate, e-commerce, F&B, professional services, healthcare, education, and hospitality — all major sectors in the Dubai market.

LET'S TALK.

Ready to grow your business in Dubai? Get in touch for a free consultation and honest advice.

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