E-COMMERCE MARKETING IN THE UAE
The UAE's e-commerce market exceeds AED 22 billion annually and continues to grow rapidly. Reaching customers across all seven emirates requires a coordinated strategy covering marketplace presence, direct-to-consumer channels, and localised marketing. Our UAE-wide e-commerce services help brands build scalable online revenue across the entire country.
GET A FREE CONSULTATIONTHE UAE MARKET
WHY UAE MATTERS.
The UAE is one of the most digitally mature markets in the Middle East, with a population of 10 million and internet penetration exceeding 99%. The country's seven emirates each offer distinct market dynamics, from Dubai's fast-paced commercial environment to Abu Dhabi's institutional market and the Northern Emirates' emerging opportunities. For brands operating nationally, a unified digital strategy with localised execution across emirates delivers the strongest results.
99%+ internet penetration across all seven emirates
11.5M active social media users nationwide
AED 22B+ annual e-commerce market size
KEY INDUSTRIES
LOCAL CHALLENGES
WHAT MAKES UAE DIFFERENT.
Complex logistics network across seven emirates with different delivery infrastructure
Multiple payment preferences — card, COD, Apple Pay, Tabby/Tamara BNPL
Competition from both regional platforms and international direct-to-UAE shipping
Tax compliance (VAT) and free zone considerations for e-commerce operations
WHAT WE DELIVER
E-COMMERCE MARKETING SERVICES.
Shopping Campaign Management
Product Feed Optimisation
Email & SMS Marketing
Conversion Rate Optimisation
Marketplace Management
Analytics & Attribution
AED 28M+
Revenue generated for e-commerce clients
4.8x
Average ROAS on shopping campaigns
34%
Average increase in conversion rate
HOW WE WORK
OUR PROCESS.
Audit your store, analytics, and current marketing for quick wins
Optimise product feeds, tracking, and on-site conversion elements
Launch paid shopping campaigns and automated email flows
Scale winning campaigns while testing new channels and audiences
Report on revenue, ROAS, and customer acquisition metrics
CASE STUDY
REAL RESULTS.
E-commerce
Beauty & Skincare Brand
Built full e-commerce marketing stack — Google Shopping, Meta catalogues, Klaviyo email flows, and CRO — growing monthly revenue from AED 40K to AED 175K.
AED 2.1M revenue in 12 months
FAQs
QUESTIONS ABOUT E-COMMERCE MARKETING IN THE UAE.
How do you manage e-commerce marketing across all UAE emirates?
+
We build campaigns with emirate-level geo-targeting, track performance by region, and adjust budgets based on where your strongest demand is. Fulfilment strategy is coordinated to ensure competitive delivery times nationwide.
Should UAE e-commerce brands sell on marketplaces or their own store?
+
Both. Your own Shopify store should be the foundation for brand building and margin protection. Noon and Amazon.ae expand reach. We manage all channels with unified inventory and marketing strategy.
What's the biggest e-commerce opportunity in the UAE right now?
+
Social commerce (especially TikTok Shop and Instagram Shopping), subscription models, and niche category stores are seeing the strongest growth. BNPL integration through Tabby and Tamara is also driving conversion rates.
OTHER LOCATIONS
E-COMMERCE MARKETING ELSEWHERE.
LET'S TALK.
Ready to grow your business in the UAE? Get in touch for a free consultation and honest advice.
GET IN TOUCH