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E-COMMERCE MARKETING IN DUBAI

Dubai is the e-commerce capital of the Middle East. With a digitally savvy population, high disposable income, and world-class logistics infrastructure, the opportunity for online retail is massive. Our e-commerce marketing services in Dubai help brands capitalise on this market — driving traffic, maximising conversions, and building customer lifetime value through data-driven strategies.

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THE DUBAI MARKET

WHY DUBAI MATTERS.

Dubai is the commercial capital of the Middle East and home to over 40,000 active businesses competing for attention in one of the world's most digitally connected cities. With internet penetration above 99% and social media usage among the highest globally, Dubai's market demands sophisticated digital marketing to cut through the noise. The city's rapid growth across tourism, real estate, finance, and e-commerce makes it a high-stakes, high-reward environment for brands willing to invest in performance-driven marketing.

99% internet penetration rate across the emirate

10.7M+ social media users in the wider Dubai metro

78% of consumers research online before purchasing locally

KEY INDUSTRIES

Real Estate & PropertyTourism & HospitalityE-commerce & RetailFinancial ServicesF&B & Restaurant Chains

LOCAL CHALLENGES

WHAT MAKES DUBAI DIFFERENT.

01

Intense competition from regional and international e-commerce platforms (Noon, Amazon, Namshi)

02

High customer acquisition costs in premium categories like fashion, beauty, and electronics

03

Cash-on-delivery culture adding complexity to conversion tracking and returns management

04

Customer expectations for same-day and next-day delivery raising fulfilment requirements

WHAT WE DELIVER

E-COMMERCE MARKETING SERVICES.

Shopping Campaign Management

Product Feed Optimisation

Email & SMS Marketing

Conversion Rate Optimisation

Marketplace Management

Analytics & Attribution

AED 28M+

Revenue generated for e-commerce clients

4.8x

Average ROAS on shopping campaigns

34%

Average increase in conversion rate

HOW WE WORK

OUR PROCESS.

01

Audit your store, analytics, and current marketing for quick wins

02

Optimise product feeds, tracking, and on-site conversion elements

03

Launch paid shopping campaigns and automated email flows

04

Scale winning campaigns while testing new channels and audiences

05

Report on revenue, ROAS, and customer acquisition metrics

CASE STUDY

REAL RESULTS.

E-commerce

Beauty & Skincare Brand

Built full e-commerce marketing stack — Google Shopping, Meta catalogues, Klaviyo email flows, and CRO — growing monthly revenue from AED 40K to AED 175K.

AED 2.1M revenue in 12 months

FAQs

QUESTIONS ABOUT E-COMMERCE MARKETING IN DUBAI.

What e-commerce platforms are popular in Dubai?

+

Shopify dominates for independent brands, while WooCommerce is common for existing WordPress sites. Many businesses also sell on Noon, Amazon.ae, and increasingly TikTok Shop.

How do you handle cash-on-delivery in Dubai e-commerce marketing?

+

We optimise campaigns for both online payment and COD conversions, and build email/SMS nurture sequences to reduce COD returns — a major profit leak for Dubai e-commerce brands.

Can you help launch a new e-commerce store in Dubai?

+

Yes. We handle everything from Shopify store setup and design to product listing optimisation, payment gateway integration, and launch marketing campaigns to drive initial traffic and sales.

LET'S TALK.

Ready to grow your business in Dubai? Get in touch for a free consultation and honest advice.

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