SOCIAL MEDIA MARKETING IN DUBAI
Dubai is one of the most active social media markets in the world. With residents spending an average of 3+ hours daily on social platforms, the opportunity for brand building is massive — but so is the competition. Our social media marketing in Dubai is built for this environment: platform-native content strategies that leverage local culture, trending formats, and data-driven insights to grow your brand in a city where everyone is fighting for attention.
GET A FREE CONSULTATIONTHE DUBAI MARKET
WHY DUBAI MATTERS.
Dubai is the commercial capital of the Middle East and home to over 40,000 active businesses competing for attention in one of the world's most digitally connected cities. With internet penetration above 99% and social media usage among the highest globally, Dubai's market demands sophisticated digital marketing to cut through the noise. The city's rapid growth across tourism, real estate, finance, and e-commerce makes it a high-stakes, high-reward environment for brands willing to invest in performance-driven marketing.
99% internet penetration rate across the emirate
10.7M+ social media users in the wider Dubai metro
78% of consumers research online before purchasing locally
KEY INDUSTRIES
LOCAL CHALLENGES
WHAT MAKES DUBAI DIFFERENT.
Saturated market with thousands of brands competing for attention on the same platforms
Fast-changing content trends driven by Dubai's influencer-heavy culture
Multilingual audience requiring content in English, Arabic, and often other languages
High expectations from sophisticated, well-travelled consumers who engage with global brands
WHAT WE DELIVER
SOCIAL MEDIA MARKETING SERVICES.
Social Media Strategy
Content Creation & Scheduling
Community Management
Influencer Coordination
Paid Social Campaigns
Analytics & Reporting
Competitor Analysis
340%
Average engagement rate increase
50+
Brands managed across the UAE
12K+
Posts published for clients
HOW WE WORK
OUR PROCESS.
Audit existing social presence and analyse competitor positioning
Develop a tailored content strategy with monthly content calendars
Create platform-native content — reels, carousels, stories and static posts
Manage daily posting, engagement, and community interactions
Report monthly with growth metrics and strategy refinements
CASE STUDY
REAL RESULTS.
Food & Beverage
F&B Restaurant Chain
Built a content-first social strategy with weekly reels and influencer collaborations, growing Instagram from 2K to 7.6K followers with a 6.8% engagement rate.
280% follower growth in 6 months
FAQs
QUESTIONS ABOUT SOCIAL MEDIA MARKETING IN DUBAI.
Which social media platforms are most popular in Dubai?
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Instagram leads for brand engagement, followed by TikTok for reach and discovery. LinkedIn is essential for B2B. Snapchat remains strong with younger demographics, and WhatsApp is the dominant messaging platform.
How much does social media management cost in Dubai?
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Professional social media management in Dubai typically ranges from AED 3,500–12,000/month depending on the number of platforms, content volume, and whether paid campaigns are included.
Do you create content in Arabic for Dubai audiences?
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Yes. Our team produces bilingual content in English and Arabic with culturally adapted messaging — not just direct translations. We understand the nuances of communicating with Dubai's diverse audience.
OTHER LOCATIONS
SOCIAL MEDIA MARKETING ELSEWHERE.
LET'S TALK.
Ready to grow your business in Dubai? Get in touch for a free consultation and honest advice.
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