FREE TOOL
UTM LINK BUILDER
Build trackable URLs for your campaigns. Know exactly where your traffic comes from.
HOW TO USE THE UTM LINK BUILDER
- Enter your destination URL — the page you want to track traffic to.
- Add your campaign source (where the traffic comes from, e.g. Google, Facebook, newsletter).
- Set the medium (the marketing channel, e.g. CPC, email, social).
- Name your campaign so you can identify it in Google Analytics.
- Optionally add term (for paid keywords) and content (for A/B testing different creatives).
- Copy the generated URL and use it in your campaigns.
WHY USE UTM PARAMETERS?
UTM parameters let you track exactly where your website traffic comes from. Without them, Google Analytics groups all your traffic as "direct" or "referral" — you have no idea which ad, email, or social post actually drove results.
By tagging every link with UTM parameters, you can measure ROI per channel, compare campaign performance, and make data-driven decisions about where to spend your marketing budget.
FREQUENTLY ASKED QUESTIONS
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell analytics tools where traffic came from, what marketing channel it used, and which campaign it belongs to.
Do UTM parameters affect SEO?
No. Google ignores UTM parameters when crawling and indexing pages. They only affect how traffic is reported in analytics tools like Google Analytics.
What's the difference between source, medium, and campaign?
Source is WHERE the traffic comes from (google, facebook, newsletter). Medium is HOW it gets there (cpc, email, social). Campaign is the specific initiative or promotion name.
Should I use UTM parameters for internal links?
No. UTM parameters should only be used for external links pointing to your site. Using them on internal links will break your session tracking and create inaccurate data in Google Analytics.
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