TALEA

THE BRIEF

THE STORY.

Set in the opulent Emirates Palace, Abu Dhabi, Talea is one of only three Michelin-star-holding venues in the city. The restaurant features a highly curated selection of seasonal and authentic Italian products, served in an elegant yet casual atmosphere that balances fine dining with genuine warmth. When the team at Talea first approached us, their social media presence did not reflect the calibre of what was happening inside the kitchen. The content lacked personality and did little to communicate the intricate processes behind the art of Michelin-star craft — the sourcing of ingredients, the precision of technique and the creative ambition that earns and retains that coveted distinction. Our brief was to change that. We work collaboratively with Talea's in-house team to deliver exciting content through tactile social media campaigns, pairing high-end photography and cinematic videography with a content strategy tied directly to their seasonal menus, chef collaborations and behind-the-scenes moments. Every shoot is planned around the rhythm of the kitchen so we can capture dishes at their peak and tell the story of how they came together. We showcase their special menus, spotlight the personality of their Michelin-star chef and shine a light on the wider team — the sous chefs, pastry specialists and front-of-house staff who are the working cogs of culinary imagination. The result is a social presence that feels as refined as the dining experience itself, giving potential guests a genuine taste of what awaits them at the table and building a loyal following that extends well beyond Abu Dhabi.