AGGRESSIVE BURGER
From initial social media launch to full brand alignment — setting the look, feel and voice for a homegrown UAE burger brand with an Instagrammable edge.
THE BRIEF
THE STORY.
Aggressive Burger is a homegrown UAE brand with a focus on game-changing burgers and an unapologetically bold visual identity built for the social-media age. Our work with Aggressive Burger began at the very start — before a single post went live — with their initial social media launch and top-line brand alignment. The challenge was to translate the raw energy of the brand into a cohesive digital presence that could compete in one of the most saturated F&B markets in the region. We worked as an integral extension of their marketing team to define and refine the overall look and feel across design, social and video for every piece of social media collateral. That meant establishing visual guidelines for photography and graphic treatments, locking in a tone of voice that matched the brand's personality and building content frameworks that could scale as the menu and footprint grew. Every touchpoint — from Instagram grid layouts and story templates through to short-form video edits and paid ad creatives — was designed to reinforce the same attitude: bold, confident and impossible to scroll past. We ensured an impactful approach at every stage of the customer journey so that whether someone discovered the brand through a targeted ad, a viral reel or a friend's story repost, the experience felt consistent and unmistakably Aggressive Burger. The collaboration gave the brand a launch platform with real momentum and set the creative foundation for everything that followed.
WHAT WE DID
SERVICES DELIVERED.
LET'S TALK.
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